Gartner Research

B2B Websites That Help Customers Buy

Published: 24 April 2017

ID: G00340885

Analyst(s): Marketing Research Team

Summary

The supplier website is a top digital information channel across the buying journey. Buyers access supplier websites for specific buying activities such as learning about the different solutions available to them or comparing different suppliers, and this engagement peaks in the middle stages at 84.30% as buyers narrow down their consideration set and approach a purchase decision.

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