Gartner Research

Creating Branding Guidelines

Published: 19 November 2014

ID: G00340942

Analyst(s): Marketing Research Team

Summary

Wondering how other organizations design and implement branding guidelines? This research brief profiles four member organizations, detailing when and why the organizations created branding guidelines, who uses the branding guidelines and how, when and how frequently the guidelines are updated, and who is responsible for maintaining and enforcing the branding guidelines.

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