Gartner Research

Developing a Marketing Competency Model

Published: 24 September 2014

ID: G00340943

Analyst(s): Marketing Research Team

Summary

Wondering how other organizations define and measure marketing-specific competencies? This research brief profiles four member organizations, detailing how they structure their marketing competency models, how they communicated their competency models to marketing staff, how they evaluate marketers’ performance against the competency models, and how their marketing competency models inform training offerings.

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