Gartner Research

B2C Content Marketing Execution Framework

Published: 09 May 2015

ID: G00340959

Analyst(s): Marketing Research Team

Summary

This four-part framework is a step-by-step guide for building effective marketing content. The 19-step plan highlights how leading organizations handle marketing content creation, including identifying key elements to inform the content marketing strategy; creating a content plan and evaluating possible channels; putting the plan into action and monitoring customer response; and monitoring and measuring content performance for effectiveness.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.