Gartner Research

B2B Digital Marketing Organizational Structures

Published: 19 January 2017

ID: G00340970

Analyst(s): Marketing Research Team

Summary

This research report profiles ten member digital marketing groups about their structures and responsibilities. It will help you compare your group with digital marketing groups at other companies, understand how digital marketing groups fit into their broader organizations, and consider how well your digital marketing group’s structure matches the capabilities you would like to offer.

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