Gartner Research

Communicating Market Insights Primer for 2017

Published: 10 August 2017

ID: G00336359

Analyst(s): Anna Maria Virzi , Christi Eubanks


To impact business decisions, market insights leaders must effectively communicate and disseminate research and insight about customers, consumers and the market across the organization. Gartner's 2017 coverage of insight communication provides practical guidance for driving action.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I make sure stakeholders use our insights to make decisions?
    • How can I improve the communication skills of our insight team?
    • What communication tools can increase awareness of and receptivity to insights?
    • How can I develop an effective market insights dashboards and knowledge portals?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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