Gartner Research

Leading and Managing Market Insights Primer for 2017

Published: 10 August 2017

ID: G00336012

Analyst(s): Christi Eubanks , Anna Maria Virzi


As the market insights function evolves beyond project management to centralizing knowledge and enabling decision making, its operations, strategy and competencies must support this new mission. Market insights leaders can use this research to navigate this change to lead and manage your team.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I organize, manage and develop a next-generation insights organization?
    • How do I quantify the value of insights and assess their impact on the business?
    • How do I manage relationships with research suppliers to maximize return on investments?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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