Gartner Research

Survey Design Best Practice Showcase

Published: 19 August 2016

ID: G00340770

Analyst(s): Customer Experience Research Team

Summary

With increased survey fatigue among customers, creating the right survey instrument and experience has never been more important. This collection will help with identifying core principles to consider as you design or revamp existing surveys, improving question format and language to optimize collection of high-quality feedback, and creating an engaging customer survey.

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