Gartner Research

Team-Based Customer Interviews Case Study

Published: 07 July 2016

ID: G00340773

Analyst(s): Customer Experience Research Team


This research illustrates how Customer Experience teams can leverage the expertise of various stakeholders to enhance customer conversations and better enable the development of shared conclusions. This research provides guidance on engaging customers directly to build a better understanding of top issues, enabling cross-functional participation to capture valuable customer data, and accelerating and the synthesis of customer feedback and observations into commonly shared, actionable insights.

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