Published: 13 July 2017
Analyst(s): Marketing Research Team
Gartner research shows that 80% of customer advocates want suppliers to provide guidance on how to get their stakeholders onboard for a purchase. This guide will help B2B marketing leaders understand the decision-making dynamics in customer buying groups and craft effective advocate enablement content.
Before You Start
Common Pitfalls and Keys to Success
Step 1 of 3: Build an Understanding of the Buying Group
Step 2 of 3: Prioritize Key Content Pieces to Include in the Toolkit
Step 3 of 3: Develop and Roll Out the Advocate Enablement Toolkit
Review Your Performance
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