Published: 15 October 2015
ID: G00340790
Analyst(s): Marketing Research Team
This guide will help B2B marketing leaders evaluate their existing content portfolio against its potential to answer customer questions and create content deliverables aligned to customers' buying journey stage.
Overview
Steps
Step 1 of 5: Plan B2B Content Production
Project Objectives
Roles and Responsibilities
Before You Start
Common Pitfalls and Keys to Success
Step 2 of 5: Understand Customers and Their Buying Journey
Tasks
How to Set Up for Success
Step 3 of 5: Establish Content Requirements
Tasks
How to Set Up for Success
Step 4 of 5: Develop and Distribute High-Performance Content
Tasks
How to Set Up for Success
Step 5 of 5: Monitor Progress on Content Objectives
Review Your Performance
Keys to Continued Success
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