Published: 16 January 2017
Analyst(s): Marketing Research Team
The diversity and evolving nature of customer needs often render organizations' customer segmentation strategies ineffective. This guide will help marketing leaders develop customer segments based on insights on specific customer needs.
Before You Start
Common Pitfalls and Keys to Success
Step 1 of 3: Gather Customer Intelligence
Step 2 of 3: Define Key Customer Segments
Step 3 of 3: Develop a Customer Classification Process
Review Your Performance
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