Gartner Research

Complete Overview of Culture Engagement Drivers

Published: 08 February 2013

ID: G00340892

Analyst(s): Marketing Research Team

Summary

Corporate culture is the environment that shapes and influences people and the nature of their interactions and efforts within an organization. It is strongly influenced by norms associated with behavior, management, and communication. Get it right, and your organizational culture can drive consistent, commercially-relevant behaviors, boost employee discretionary effort by up to 30%, and improve intent to stay by up to 38%. This presentation provides a complete overview of the most important culture engagement drivers.

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