Gartner Research

B2C Marketing Technology Adoption Roadmap

Published: 24 February 2017

ID: G00340883

Analyst(s): Marketing Research Team

Summary

The marketing technology landscape is vast and varied, and it’s easy for marketers to get overwhelmed by the possibilities martech provides. CEB Marketing surveyed over 100 marketers to build a roadmap of when typical marketers are piloting each technological capability, the business value it will provide, and the expected difficulty of adoption.

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