Published: 23 May 2017
Analyst(s): Marketing Research Team
As a marketing leader in a Challenger™ commercial organization, you will need to build the functional capability for disrupting customers’ thinking and invalidating their status quo, by Adjusting different marketing team members’ job and role expectations, Creating a collective vision across the marketing organization for creating and deploying Commercial Insight and Determining which marketing responsibilities should change to support a Challenger go-to-market strategy.
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