Gartner Research

Content Curation Scorecard

Published: 09 May 2015

ID: G00341129

Analyst(s): Marketing Research Team

Summary

Needless to say, new content from the brand (creation) and from the partners (co-creation), should be the main focus of content marketing strategy. However, it becomes very difficult to create new content all the time to keep up with the quantity of content that gets published on a consistent basis. Content Curation addresses this challenge by helping the marketer fill the gaps in your current content by curating relevant content to establish a comprehensive content strategy. Content marketers should use this tool when deciding on which third-party content to include in their campaign.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.