Gartner Research

Content Curation Scorecard

Published: 09 May 2015

ID: G00341129

Analyst(s): Marketing Research Team


Needless to say, new content from the brand (creation) and from the partners (co-creation), should be the main focus of content marketing strategy. However, it becomes very difficult to create new content all the time to keep up with the quantity of content that gets published on a consistent basis. Content Curation addresses this challenge by helping the marketer fill the gaps in your current content by curating relevant content to establish a comprehensive content strategy. Content marketers should use this tool when deciding on which third-party content to include in their campaign.

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