Gartner Research

Budget ROI Calculator

Published: 02 April 2015

ID: G00341135

Analyst(s): Marketing Research Team


Gain valuable insight into which activities have more impact and whether your strategies actually help the business. The Budget ROI Calculator computes the profit contribution (or loss) and the ROI for each of your planned marketing activities or strategies and compares the profit contribution for all of your activities to your previous years' performance. To run this tool, set Excel's Macro Security to Medium and Enable Macros.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.