Gartner Research

Budget ROI Calculator

Published: 02 April 2015

ID: G00341135

Analyst(s): Marketing Research Team

Summary

Gain valuable insight into which activities have more impact and whether your strategies actually help the business. The Budget ROI Calculator computes the profit contribution (or loss) and the ROI for each of your planned marketing activities or strategies and compares the profit contribution for all of your activities to your previous years' performance. To run this tool, set Excel's Macro Security to Medium and Enable Macros.

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