Gartner Research

Digital Marketing Capabilities Roadmaps

Published: 12 March 2014

ID: G00340947

Analyst(s): Marketing Research Team

Summary

CEB collaborated with marketing and IT leaders at more than 100 organizations worldwide to benchmark the adoption plans of 96 digital marketing capabilities. Our B2C and B2B Digital Marketing Capabilities Roadmaps come straight from the adoption plans of CMOs and CIOs at leading companies globally. They provide an easy-to-understand timeline of adoption plans and an assessment of the risk, value, and primary objective of digital marketing capabilities. Here are the top 5 key findings for IT and Marketing.

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