Gartner Research

Illustrative B2C Martech Stack

Published: 07 June 2016

ID: G00340963

Analyst(s): Marketing Research Team

Summary

Data and analytic tools typically form the backbone of any martech system and must integrate with content creation systems and content delivery systems. Through multiple conversations with martech professionals, CEB Marketing compiled an illustrative B2C martech stack. This shows the various technologies available to marketers today, how they are related, and what some of the cost drivers are.

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