Gartner Research

Making Personalization Pay: Boosting Returns on Personalization Investments

Published: 24 August 2016

ID: G00341102

Analyst(s): Marketing Research Team


The data show that only a quarter of brands have seen significant returns from marcomm personalization. These high performers do not spend more than others on data or technology.Use this report to learn how to boost returns on your personalization investments by Building your marketing team’s personalization capabilities, Prioritizing personalization opportunities and re-setting marketers’ approach to content production

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.