Gartner Research

Reznieck’s Market Audit Questionnaire

Published: 31 July 2015

ID: G00341146

Analyst(s): Marketing Research Team

Summary

This template assists marketers in market planning by providing a list of questions to consider at the beginning of the market planning process. It serves as a questionnaire to guide thinking, not as a stand-alone communication device. Marketers complete this template but may also involve product managers and/or different business unit leaders.

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