Gartner Research

Segmentation Model Selection

Published: 09 May 2015

ID: G00341089

Analyst(s): Marketing Research Team

Summary

Selection of the right segmentation methodology depends on your industry and your desired business objectives. To aid you in your selection, this glossary identifies and defines several business to consumer and business-to-business segmentation methodologies. Use the following table to understand which segmentation methods are most effective for specific marketing objectives such as brand architecture, marketing communications, product development, or go-to-market strategies.

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