How to Handle Customer Deal "Blockers" in Customer Buying Groups
Published: 28 October 2014
Marketing Research Team
Learn how to deal with "blockers," customer stakeholders who try to prevent a supplier from closing a deal, whether because they dislike the supplier, prefer a competing supplier, or want to maintain the status quo. Use this presentation to understand the blocker, force sellers to engage blockers, and arm sellers with clear engagement tactics.
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