Gartner Research

Interpersonal Persona Group Buying Process Worksheet

Published: 09 May 2015

ID: G00341112

Analyst(s): Marketing Research Team

Summary

To establish common ground among key stakeholders, Marketing must concentrate on building connections between individuals instead of building stronger connections to each individual. Marketing messages should emphasize under-valued areas of common ground. With this Interpersonal Persona Worksheet, you can begin to understand key stakeholders’ needs and motivations and assess stakeholder relationships to position your marketing message around shared needs and goals.

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