Applying Behavioral Economics to Market Insights
Published: 18 November 2013
Market Insights and Analytics Research Team
This whitepaper outlines two main opportunities for Market Insights to utilize behavioral economics. First, key behavioral economics principles explain drivers of consumer behavior and can be used as a guide during the hypothesis and insight generation process. Second, behavioral economics can be used to review methodologies for biases and inaccuracies, improving research design and information collection.
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