Gartner Research

Implementing Social Media Listening Tools

Published: 20 June 2014

ID: G00341194

Analyst(s): Market Insights and Analytics Research Team

Summary

Social media offers market insights functions a potentially rich new source of consumer knowledge; however, the vast amounts of data, as well as the increasing number of social media listening tools available, can be overwhelming to market insights professionals who are new to social media monitoring. This research brief profiles three organizations that are using social media listening tools to supplement traditional insight generation methods.

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