Gartner Research

Increase Insight Productivity by Encouraging Creativity from the Insights Team

Published: 26 March 2013

ID: G00341195

Analyst(s): Market Insights and Analytics Research Team


Most Market Insights functions try to increase insight productivity through “buy” or “build” strategies, but we have found that it is the research environment that really impacts insights generation capabilities. Learn about Vodafone’s “Passion for Insight” Workshop, and see how Diageo codified the expectations for asserting judgment-focused research.

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