Increase Insight Productivity by Encouraging Creativity from the Insights Team
Published: 26 March 2013
Market Insights and Analytics Research Team
Most Market Insights functions try to increase insight productivity through “buy” or “build” strategies, but we have found that it is the research environment that really impacts insights generation capabilities. Learn about Vodafone’s “Passion for Insight” Workshop, and see how Diageo codified the expectations for asserting judgment-focused research.
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