Gartner Research

Driving the Use of Competitive Intelligence Throughout the Business

Published: 03 July 2015

ID: G00341201

Analyst(s): Market Insights and Analytics Research Team


This white paper addresses how competitive intelligence teams can drive the use of CI throughout the business by making it easy for business partners to use. Read on to learn how to: enable information flow in a disjointed network, standardize competitive intelligence output, adapt CI output to business partner workflow, use tools that produce company-specific outcomes, and facilitate activities that upend conventional thinking.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.