Gartner Research

Key Business Objective-Focused Research Project Template (Alcon)

Published: 31 October 2013

ID: G00341237

Analyst(s): Market Insights and Analytics Research Team

Summary

Left unsurfaced, business partners’ pre-conceived assumptions and hypotheses for a given project can later derail insight activation.This case profile shows how Market Insights can Identify and map stakeholders necessary for successful insight activation and Conduct an implementation-focused insight kickoff session that socializes hypotheses and scenario-based action plans with all stakeholders to creative incentives for action

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