Gartner Research

Jobs and Outcomes Clarification Tool

Published: 01 September 2016

ID: G00341293

Analyst(s): Marketing Research Team

Summary

An outcomes framework helps you focus on customer pain points, or unarticulated needs, rather than product features and benefits. Use the jobs-to-outcomes framework to focus in on the broader context in which customers use the product, resulting in the ability to create more compelling messaging grounded in true consumer insight.

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