Gartner Research

Create and Communicate the Business Case for Market Insights (Keurig Green Mountain)

Published: 19 March 2017

ID: G00341180

Analyst(s): Market Insights and Analytics Research Team

Summary

In an era where the role of Insights is evolving, painting a vision of your function for the business is essential. Use this process Keurig created to help you create an Insights vision specific to your company’s key business drivers, provide evidence of how pillars and projects will support business drivers, socialize the vision and resourcing needs early and often to gain buy-in and organizational confidence, and foster shared ownership on the Insights team through incorporating their feedback in the vision.

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