Gartner Research

Analyze Decision Makers to Improve Market Insights Partnership (Fiserv)

Published: 29 October 2013

ID: G00341240

Analyst(s): Market Insights and Analytics Research Team


Fiserv’s stakeholder analysis template and decision tree helps Market Insights target key stakeholders by corralling the support of advocates and addressing the concerns of potential blockers. This case profile shows how Market Insights can: Analyze business partners by two most potent determinants of insight adoption—influence and posture—to simplify and clarify next steps for relationship building.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.