Gartner Research

Prioritized Insight Re-Introduction Process (Monsanto)

Published: 31 October 2013

ID: G00341242

Analyst(s): Market Insights and Analytics Research Team


Often, Market Insights' recommendations are not acted on by the business due to existing priorities or risk aversion and other biases on the part of business partners. Monsanto’s Market Insights team discusses all insights generated in the past six months and prioritizes a few for re-introduction. Insights selected for re-introduction are based on pertinent business needs and ability of business partners to act on the insights. Market Insights thus ensures that their investment in resources have been spent in a worthwhile manner. This case profiles how Market Insights can reintroduce an older insight prioritized for time and strategic relevance.

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