Gartner Research

Formalized Cross-Functional Market Insights Partnerships (Cox)

Published: 24 December 2015

ID: G00341243

Analyst(s): Market Insights and Analytics Research Team

Summary

It can be challenging for Market Insights to determine the most appropriate stakeholders to partner with in order to gain a broader business understanding. This case profile shows how Market Insights can Match knowledge gaps with stakeholder partner expertise and Leverage stakeholders’ knowledge throughout the research process, from agenda creation to recommendation reviews

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