Gartner Research

B2C Content Marketing Execution Guide

Published: 09 May 2015

ID: G00341255

Analyst(s): Marketing Research Team

Summary

As Marketing shifts away from paid media (e.g., television ads) to earned media (e.g., YouTube views) more top consumer brands use content to build deeper relationships with consumers. This tool provides a practical guide for building a content marketing function, including a collection of tools and templates for defining strategy, disseminating content, and measuring success.

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