Gartner Research

Brand Brief Template

Published: 28 June 2016

ID: G00341268

Analyst(s): Marketing Research Team

Summary

The Brand Brief Template helps you streamline and share the planning elements and adopt a consumer-first approach towards your brand planning process. Fill out the template using research and input from stakeholders responsible for implementing the brand plan. Once completed, share the template with the team as well as external stakeholders to build common understanding of the brand fundamentals.

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