Gartner Research

Competitive Positioning Tool

Published: 27 June 2016

ID: G00341273

Analyst(s): Marketing Research Team

Summary

Individuals responsible for annual planning for a brand or product line should use this tool to gauge the uniqueness of their offering and identify areas to capture competitive advantage. This tool helps quantify your brand's competitive positioning through an in-depth benefits assessment. Use this tool to understand current brand/product perceptions and determine points of similarity and differentiation versus the competition.

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