Gartner Research

How to Select a Managed Service Provider for Programmatic Advertising

Published: 11 August 2017

ID: G00334694

Analyst(s): Andrew Frank , Lizzy Foo Kune


As marketing leaders move away from the agency of record model, they face challenges in adapting internal resources. Our framework helps you select the right managed service provider for programmatic media to fill this gap.

Table Of Contents
  • Key Challenges



  • Standards: Establish Measurement Standards
  • Transparency: Encourage Partner Transparency
  • Accountability: Promote Vendor Accountability
  • Real-Time: Operate in Real-Time
    • Technology
    • Responsiveness and Support
  • Reach: Reach the Audience at Scale

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