Gartner Research

How to Mitigate New-Hire Risks With Interview Projects

Published: 14 August 2017

ID: G00333623

Analyst(s): Kirsten Newbold-Knipp


Marketing leaders building out a high-performance team should let job candidates demonstrate their capabilities, instead of just talk about them. Incorporate an assignment into appropriate interview cycles to learn firsthand whether a candidate is a good fit for the team.

Table Of Contents
  • Key Challenges


  • What Is an Interview Project?
  • Why the Hiring Process Is in Need of a Makeover
  • How a Project Clarified Hiring Decisions
  • Use of Interview Projects Outside Marketing


  • Tailor Interview Projects to Roles and Experience Levels
  • Establish the Interview Project's Timing and Scope
  • Be Fair and Upfront About the Interview Project's Purpose
  • What to Do Next

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