Gartner Research

How to Mitigate New-Hire Risks With Interview Projects

Published: 14 August 2017

ID: G00333623

Analyst(s): Kirsten Newbold-Knipp

Summary

Marketing leaders building out a high-performance team should let job candidates demonstrate their capabilities, instead of just talk about them. Incorporate an assignment into appropriate interview cycles to learn firsthand whether a candidate is a good fit for the team.

Table Of Contents
  • Key Challenges

Introduction

  • What Is an Interview Project?
  • Why the Hiring Process Is in Need of a Makeover
  • How a Project Clarified Hiring Decisions
  • Use of Interview Projects Outside Marketing

Analysis

  • Tailor Interview Projects to Roles and Experience Levels
  • Establish the Interview Project's Timing and Scope
  • Be Fair and Upfront About the Interview Project's Purpose
  • What to Do Next

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.