Gartner Research

Case Study: AT&T Takes Practical Steps to Transform Its Culture and Behavior for Digital Business

Published: 17 August 2017

ID: G00324019

Analyst(s): Mentor Cana

Summary

Successful transformation hinges on having a clear vision, implementing actions and working through inevitable barriers to adapt along the way. CIOs can lead by consistently communicating a vision through examples, metaphors and analogies to help stakeholders buy into the transformation journey.

Table Of Contents

Analysis

  • Innovating Alongside Web-Scale Players to Increase Revenue
    • Doing Unpopular Things Is Good for Disruption
  • Leading Through Cultural and Behavioral Change
    • Executing Change Through Repeatable Processes

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