Gartner Research

Ignition Guide to Gain Buy-In for Analytics

Published: 05 December 2016

ID: G00341163

Analyst(s): Market Insights and Analytics Research Team


This guide includes documents that will help you create a business case for your data analytics program, build strategies to effectively communicate data analytic goals and needs with different stakeholders, and learn how to use your supporters as key influencers to help build momentum and gain support.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 2: Gain Buy-In from Relevant Parties


Step 2 of 2: Gather Support from Market Insights Staff


Review Your Performance

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