Gartner Research

Building a Strategic Market Research Supplier Portfolio

Published: 03 July 2015

ID: G00341197

Analyst(s): Market Insights and Analytics Research Team

Summary

As Market Insights functions have evolved from data providers to consultative partners for their business partners, they will need to expect the same from their suppliers. Having strategic suppliers that deliver more than just data will enable the functions to better serve their business partners in a consultative capacity. Learn how to select new suppliers, build strategic relationships, stretch strategic suppliers to provide more than just data.

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