Gartner Research

Tool: Marketing Planning Tool for Cost Estimation

Published: 16 August 2016

ID: G00341276

Analyst(s): Marketing Research Team

Summary

The Cost Estimation Template helps marketing leaders review spend categories and line items for expenditures, isolate top marketing initiatives, and estimate the total cost required for each strategic initiative. To use this tool, list the line items for capital and operational expenses, and estimate total spend for each initiative.

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