Gartner Research

Market Trends: Exploit the Fear Factor to Retain Customers as They Transform In Software-Defined and Web-Scale IT

Published: 11 August 2017

ID: G00323879

Analyst(s): Scot MacLellan


As enterprise data centers transform to exploit software-defined and web-scale IT, buyers encounter a plethora of new and emerging vendors. Technology product marketing leaders in incumbent infrastructure vendors need to shrewdly market their products to retain the loyalty of buyers.

Table Of Contents


Market Trend

  • The Influence of Hyperscale Is Evident in Overall Market Dynamics
  • Market Structure Trend
    • Emerging Vendors Are Flooding Into the Enterprise Data Center Market, With Solutions Varying in Breadth and Depth
  • Buyer Trend
    • Buyers Are Experimenting, but Fear of the Unknown Is a Powerful Influencer

Vendors to Watch

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