Gartner Research

Forecast Overview: Consumer Video Media Services, Worldwide, 2017 Update

Published: 14 August 2017

ID: G00328433

Analyst(s): Amanda Sabia , Fernando Elizalde , Derek O'Donnell


Stand-alone internet-delivered linear television offerings will challenge traditional pay-TV services in the long term. Technology strategic planners at video service providers need to develop a service portfolio roadmap that includes internet-delivered services to increase and retain subscribers.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • Video Media Taxonomy
  • Market Characteristics
    • Pay-TV Market Expands to Internet Delivery
    • T-VOD Is Well-Established
    • There Is a Ceiling to Pay-TV Spending
    • Video Media Service Availability Is Not Uniform Across Geographies

Foundational Assumptions

  • Demographics
    • Total Households and Household Income
    • Household Segments
  • Macroeconomics
  • Demand-Side Factors
    • Consumer Purchase Preferences and Usage Behavior
    • Household Behavior
  • Supply-Side Factors
    • Technology Roadmap
    • Competitive Landscape
    • Pricing Strategies
  • Regulation

Market Model or Methodology

  • Influencing Factors
    • Explicit Influencing Factors
    • Implicit Influencing Factors

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