Gartner Research

Forecast Overview: Devices, Worldwide, 2017 Update

Published: 16 August 2017

ID: G00328434

Analyst(s): Ranjit Atwal , Jason Chapman, Kanae Maita, Mikako Kitagawa , CK Lu , Tracy Tsai , Roberta Cozza , Annette Zimmermann , Annette Jump , Tuong Nguyen , Lillian Tay, Bruno Lakehal , Anthony Mullen

Summary

The device market is changing, with user value and convenience derived from devices overriding price as the criteria for buying, driving end-user spending faster than units through 2021. Technology strategic planners need to identify devices matching specific experiences for specific user types.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • Market Characteristics
    • The Mobile Phone Market
    • The PC Market
    • The Utility and Basic Ultramobile Market
  • Pricing Trends

Foundational Assumptions

  • Lifetimes
  • Device Transfer Demand
  • Product Design and Technology Roadmaps
  • Pricing and Business Models

Market Model or Methodology

  • Segmentation and Consumer Behavior
  • Influencing Factors
    • New Products and Technology
    • Consumer Behavior
    • Device Adoption
    • Lifetimes
    • Replacements, Transfers and Upgrades

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