Gartner Research

How to Unite Advertising With Multichannel Marketing

Published: 21 August 2017

ID: G00335555

Analyst(s): Andrew Frank


Coordinating advertising with multichannel marketing is technically challenging, but careful planning and analytics can help. Marketing leaders can use this guide to coordinate with media planners on targeted customer journeys.

Table Of Contents
  • Key Challenges



  • Align Media Planning More Closely With Business Strategy
  • Optimize Media Operations by Assigning Value With Action Tracking
  • Integrate Advertising Controls With Customer Journey Analytics

Case Study

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