Gartner Research

Magic Quadrant for CRM Lead Management

Published: 22 August 2017

ID: G00316283

Analyst(s): Jason Daigler , Ilona Hansen

Summary

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Act-On
    • bpm'online
    • CallidusCloud
    • CRMNEXT
    • HubSpot
    • IBM
    • Impartner
    • Marketo
    • Oracle
    • Pegasystems
    • Salesforce
    • Salesfusion
    • SAP
    • SugarCRM
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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