Gartner Research

The Elusive Magic Quadrant for CRM

Published: 24 August 2017

ID: G00337536

Analyst(s): Ed Thompson


Gartner does not provide one all-inclusive Magic Quadrant for customer relationship management. This research explains our approach, and points out how application leaders supporting CRM should instead use our large range of related Magic Quadrants and Market Guides instead.

Table Of Contents


  • Why Is There No Single Magic Quadrant for CRM?
  • Which Vendors Are Included in the Most Magic Quadrants?
  • Is There a List of the CRM-Related Magic Quadrants and Market Guides That Gartner Publishes?
    • Marketing
    • Sales
    • Customer Service
    • Field Service
    • Digital Commerce
    • Cross-CRM
    • Industry-Specific CRM
    • Service Providers

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