Gartner Research

Overlapping Market Disruptions Are the New Normal: How Provider Behaviors Must Change

Published: 21 August 2017

ID: G00324939

Analyst(s): Andrew Lerner , Joe Skorupa


Fast-moving overlapping IT infrastructure market disruptions make traditional business planning models obsolete; market cycles that used to take three to five years now take a year or two. Technology strategic planners must develop new approaches to sustain growth during periods of hyperdisruption.

Table Of Contents
  • Impacts


  • Introduction

Impacts and Recommendations

  • Overlapping disruptions in technology, go-to-market and buyer preferences are forcing technology strategic planners to adapt to increased competition, shrinking market windows and reduced profit potential

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